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A space cybersecurity disruptor and the rebrand that captures their journey.
COMPANY:
SPIDEROAK
INDUSTRY:
CYBERSECURITY
LOCATION:
MISSION, KS
SpiderOak was pivoting from legacy B2B player to space cyber disruptor. They entrusted IKM to navigate the complexities of an accelerated brand transformation.
The Client
SpiderOak develops cybersecurity solutions to protect data both in orbit and beyond. Their mission is to secure the world's most valuable information through zero-trust encryption, empowering space organizations to push the boundaries of human potential.
The Challenge
SpiderOak was transitioning from a legacy cybersecurity company to a disruptive force in space cybersecurity. They needed a reliable agency to navigate an accelerated brand transformation. The rebrand aimed to position them as the market leader and highlight their new focus on space innovation.
The Result
SpiderOak is thriving under its new brand. Via Satellite named them one of the "10 Hottest Must-Watch Companies of 2023," and SpiderOak SVP John Moberly was recognized as a "Top Exec to Watch in 2023". They secured investments from Accenture and Raytheon, and the rebrand solidified their market presence.
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