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Developing a unique GovTech brand that showcases its innovation and relevance.
COMPANY:
PROCURESIGHT
INDUSTRY:
GOVTECH
LOCATION:
WASHINGTON, DC
IKM crafted a unique brand for ProcureSight that stands out from competitors, featuring an engaging overall aesthetic and strong market differentiation.
The Client
ProcureSight is an app designed for government procurement personnel, enhancing the federal acquisition process with AI-powered search. It's the only app that aggregates results from multiple websites, providing a unique and streamlined experience.
The Challenge
ProcureSight was designed for federal employees, but the goal was to avoid the typical govt product aesthetic. The aim was to strike a balance between appealing to the target govt audience and creating excitement about exploring the product.
The Result
IKM successfully developed a brand that sets ProcureSight apart from its competitors. The carefully chosen photography and compelling headlines enable customers to connect with the product, while the modern aesthetic and distinctive colors ensure it stands out in the market.
Are you ready to reimagine your brand?
© 2024 IKM CREATIVE LLC. ALL RIGHTS RESERVED.
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