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Ian Kaine MacGregor
Dec 11, 20243 min read
From Products to Purpose: New Rules for B2B Branding in 2025
Moving Beyond Products and Sales to Relationships and Resonance The world of B2B branding is changing fast. The old playbook—focused on...
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Ian Kaine MacGregor
Nov 25, 20243 min read
Maintainers, Navigators, and Trailblazers, Oh My! Where Brand Goal Expectations Meet Brand Persona Realities
Every brand dreams of being bold, innovative, and game-changing—the one rewriting the rules and reshaping the industry. But here’s the...
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Ian Kaine MacGregor
Nov 23, 20243 min read
Heritage Matters and Boldness Without Connection Is Just Noise—Why Jaguar’s Rebrand Missed the Mark
Jaguar’s recent rebranding campaign—centered around a shiny new logo and a bold, otherworldly campaign video—has seen its share of...
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Ian Kaine MacGregor
Nov 19, 20242 min read
IKM Honored with Clutch Global and Clutch Champion Awards for Fall 2024
Celebrating Exceptional B2B Branding Services and Client Success Herndon, VA, November 19, 2024 — IKM, a branding agency specializing in...
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Ian Kaine MacGregor
Nov 18, 20243 min read
Your Company's Brand Is Your Responsibility. At Least Try Not to Light It on Fire.
In the grand scheme of corporate life, branding often feels like a marketing thing. It’s for designers, copywriters, and those awful...
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Ian Kaine MacGregor
Jul 25, 20232 min read
X Musks the Spot
It's a fascinating time we live in. At one point Elon Musk was beloved. He was the car-genius-space-hero and everybody's favorite CEO....
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Ian Kaine MacGregor
Jul 9, 20232 min read
Good Things Happen When You Take Your Own Advice. Welcome to the New IKM.
Since we opened our doors in January 2021, we've been moving at a breakneck pace. We grew our enterprise business 5x and our small...
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Ian Kaine MacGregor
Jul 20, 20222 min read
AI for B2B Design & Marketing? Not So Much.
Many of my creative connections have posted about their journey with generative AI. While I've spent time on AI apps making ridiculous...
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Ian Kaine MacGregor
Aug 12, 20211 min read
Clutch Names IKM Creative as a Top Branding Company in DC Metro Area
IKM Creative is your creative partner of choice when it comes to branding and design. From driving demand to brand growth, our team is...
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Ian Kaine MacGregor
Sep 8, 20202 min read
Your Brand is a Rainbow. No, Really though…it’s a Rainbow.
Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading....
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Ian Kaine MacGregor
Apr 15, 20203 min read
The Death of Intuition and the Rise of Vanilla Marketing & UX
I've been tapping into my creative side for as long as I can remember. Whether it was making toy guns out of sticks or putting on lip...
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Ian Kaine MacGregor
Nov 12, 20192 min read
Social Tech in the 3rd World: Social Media and Shame are Deadly Weapons
In the time I’ve spent making Hitcher a reality, I’ve had to consider human behavior in ways I never anticipated. Pornography, terrorism,...
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Ian Kaine MacGregor
Dec 13, 20173 min read
4 Things I Learned Launching a Startup as an Outsider in My 40s
As far back as I can remember, I’ve had an entrepreneurial spirit. I don’t know if we’re born with business savvy but circumstances can...
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